Priyanka Shah is a dynamic entrepreneur and accomplished leader with a proven track record in event management, marketing, public relations, and relationship management. She is the CEO and President of Royal Events & Entertainment, a premier events company specializing in high-profile South Asian cultural experiences across the United States.

As the visionary behind the Royal Wedding Expo, Spring Fest, and Diwali Fest, Priyanka has created luxury vendor showcases that bring together top-tier South Asian businesses, designers, and lifestyle brands while helping customers connect with trusted brands and service providers under one roof.

With extensive experience producing large-scale cultural events, fashion shows, and Bollywood celebrity meet-and-greets, Priyanka has successfully organized major concerts featuring award-winning global artists such as Arijit Singh, Richa Sharma, and Rahat Fateh Ali Khan. Her sharp attention to detail, creative leadership, and strong business acumen have earned her a respected reputation within the South Asian community.

Priyanka currently leads marketing strategy and community outreach for large-scale cultural platforms including India Fair and the Indo-American Fair. In this role, she focuses on increasing brand awareness, driving community engagement, and strengthening partnerships across both public and private sectors.

Beyond events, Priyanka is a passionate entrepreneur with a strong flair for branding and customer experience. She launched Vilux Roses, a luxury preserved rose brand offering premium floral arrangements that last over a year, further highlighting her expertise in luxury branding, digital commerce, and consumer engagement.

Prior to her entrepreneurial journey, Priyanka served as a Vice President in the financial services sector, where she led strategic initiatives, managed high-value relationships with C-suite executives, and oversaw complex contractual negotiations. This experience laid a strong foundation in operational excellence, client solutions, and leadership, skills she seamlessly applies to her businesses today.

A strong advocate for community service and women empowerment, Priyanka is widely regarded as a mentor and role model for South Asian women entrepreneurs. She has worked closely with CEOs of South Asian companies, contributing meaningfully to diversity marketing and cultural representation. Her efforts have earned recognition on global platforms, including invitations from UN Women to collaborate on media and communications initiatives for an influential book launch.

Now focused on Royal Media Group, Priyanka is dedicated to helping South Asian businesses grow through influencer marketing, social media marketing, content creation, and strategic media buying, empowering brands to scale with visibility and cultural relevance.

A fast learner, driven leader, and community-focused entrepreneur, Priyanka resides in East Windsor, New Jersey, with her husband and son. Together, they enjoy traveling and exploring new cultures, an outlook she brings into her professional life through creativity, passion, and innovation.